Last week I went to a Social Media Conference up in Lake Tahoe. Too beautiful of a place to sit locked inside all day talking about social media and the emerging advertising technology. So after lunch I grabbed my backpack and decided to go hiking on a nearby mountain trail. A mile or so into the woods, I came upon a competitor of mine that had the same idea (once again).
We made some small talk as we ventured deeper into the forest. He bragged about his revenue growth, I bragged about our profitability. Then suddenly a large bear wandered onto the trail about 100 yards ahead. My competitor -- who never had first mover advantage in business -- started to panic. I calmly sat down, took off my backpack, removed my hiking boots, and began lacing my running shoes.
"You can't out run a bear," he yelled anxiously.
"I don't have to," I replied, "I only have to out run you."
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